Blog Post Brief Template

What this template is for

This template is for content leads, freelancers, and founders who want articles that match intent and support a larger content system.

Use it before the work becomes scattered across email threads, notes, and chat messages. The value is not the format itself; it is having the same decisions in one place.

Copyable template block

Copy the block below into your document, project workspace, or client portal. Keep the headings that help the decision, and delete anything that does not apply.

Blog Post Brief Template

Working title:
Primary keyword or topic:
Audience:
Search intent:
Business goal:
Target URL:

1. Reader problem
- What is the reader trying to solve?
- What do they already know?
- What decision should the post help them make?

2. Angle
- Main point:
- What this post will not cover:
- Required examples:

3. Outline
H1:
Intro:
H2:
- Key points:
H2:
- Key points:
H2:
- Key points:

4. SEO requirements
- Title tag:
- Meta description:
- Internal links to include:
- Related pages to mention:
- External references needed:

5. Draft requirements
- Tone:
- Reading level:
- Word count range:
- CTA:
- Reviewer:
- Due date:

How to customize it

• Replace keyword fields with page purpose if the post is not SEO-led.
• Add source requirements for technical or finance topics.
• Include examples from the client’s real workflow.
• Define the CTA before writing the outline.

Example

For a post about website QA, the brief might require examples from mobile testing, form testing, and launch handoff instead of generic quality advice.

Related pages

Use these resources when this template leads into SEO review, launch planning, scope definition, or client onboarding.